Natural Makeup Skincare

The Fundamentals of Foundation

July 23, 2017

Me and foundation have had a complicated relationship over the years. The selection available is wonderful… however, it’s overwhelming and can leave you feeling like there is no formulation that matches just right with your skin type/natural skin pigmentations. Truthfully… foundation is my least favorite part about putting on my makeup. I spent too many years trying to hide away the slightest imperfection. By the time I had finished carefully layering on foundation to hide away my rosiness, break outs, and any hint of being an actual human under my eyes, I had no energy left for anything fun! And I love fun! This was well before starting my position here at Generation Green and had yet been introduced to the wonderful world of Pure Anada foundation. Although beginning to use Pure Anada didn’t exclusively allow me to feel comfortable in my own skin, it allowed me to realize that recognizing the faults of conventional/high-end makeup (whether this be in regard to the ingredients or the ideas that the western beauty industry propagates) is okay and that taking the alternative route can be just as fun… and way less toxic.

Anyways… existing as a person who would like to wear makeup is hard. So, before I jump right in to what kind of a foundation selection we have here in the shop I would like to make a few things clear. Foundation, like makeup, is an option! However, foundation acts as a very nice base to build your look from and can be a nice deterrent of unwelcome comments regarding the state of your skin (blah.. let’s all agree to never comment on a person’s skin if it’s not “I love your rosy cheeks, I love your glow, I love your skin”.., contributing to insecurities surrounding acne, rosacea, fine lines, aging, etc. is just not okay!). You are beautiful and so is your skin! We’re here to help find something that will contribute to your existing beauty! I will say it over and over again, you are in control of your own body, choose something (or choose nothing at all, that works too!)  that makes you feel happy, shimmery, glowing, confident, and beautiful!

Now, let’s get into our foundations!

To begin, I’ll briefly take you through skin “typing” and what that looks like here at Generation Green. A lot of foundations, including the ones we carry here are specifically formulated for certain types of skin. These “types” tend to lump your skin’s personality into large vague groups entitled normal, sensitive, oily, acne prone, etc. Although I do occasionally find these categories useful in giving you a place to start, they more often than not lead to confusing and misleading purchases. Now, after saying all of that… I do suggest that you find some time to consider the way your skin has reacted to liquid foundation, bb/cc creams, and mineral based foundations (even if they were not “green” products). This will point you towards finding the foundation that will work best with your skin, and one that you’re most comfortable applying/wearing! You know your skin best!

Pure Anada

We’ve been with Pure Anada from the very beginning… it really holds up. Now I don’t want to pick favorites… but I’ve been using their pressed mineral powder foundation for over 2 years now and my skin has never been happier. Since we’re not all me, I’ll briefly describe each foundation Pure Anada offers and list any benefits/drawbacks I’ve had trying out each!

Loose Mineral Foundation

In terms of pigment, this foundation ranges between medium-full coverage (depending how much you build up the product). Because this is a mineral foundation, less really is more. Mineral foundation is much lighter and more pigmented than conventional loose foundations. This means you’ll spend less time applying, and get way more out of one pot (depending on usage, these foundations should last up to 6 months!!!)

In terms of application, I found it very helpful to prep my skin with a toner or smoothing serum…otherwise, the little particles sit right in fine lines/ emphasize dry patches of skin, breakouts, etc. Beginning with a primer will also extend the wear of your product.

This foundation might be best for you if you’re looking for a light foundation that won’t weigh your skin down throughout the day. Mineral based foundations are also best for reducing redness caused by rosacea and absorbing excessive oils, and are sensitive skin friendly. Due to the bacteria resistant property of mineral makeups, Pure Anada’s loose mineral foundation is also suitable for acne-prone skin types!!! YIPEEEE for keeping those pores unclogged!


Pressed Foundation

This is the stuff I use daily. This is also a mineral based foundation (see above for the benefits of mineral foundations). I usually tell customers that choosing between the loose and pressed is based on preference. I find that I waste so much product when applying a loose foundation, whereas using a pressed means that the foundation will (mostly) stay on your brush. Out of all the foundations Pure Anada offers, I find this to be the most versatile. Meaning that you can very easily use this for very light coverage (I also use it a lot for a finishing powder), or very full coverage. It’s easy to build up and it never looks like it’s caked on when you do!

In terms of application,

I find that using a flat headed brush is best! Using a flat brush makes it easy to achieve your personalized preference for coverage. Pure Anada has an excellent foundation brush that is super user friendly, high-quality, vegan, and made with bamboo! This foundation is also excellent for those who are lazy with their makeup prep. I have definitely used this foundation without putting a drop of toner/primer on and have been more than pleased with the results. HECK YA to being lazy!





Tinted Moisturizer

This is a great option for those who are more comfortable with the application of a daily light face moisturizer but are also looking for a light coverage. Similar to the average bb or cc cream, this product contains a natural SPF and is by far the most user friendly.

Liquid Foundation

This is what Pure Anada offers for a full coverage foundation! And when they say full, they mean it! Out of all the foundations we carry in the shop, these foundations offer the most coverage. The formulation contains a natural SPF, so no need to worry about applying a moisturizer with sun protection underneath. Although this product offers an impressive amount of coverage, it does leave my skin feeling slightly oily and looking a little shiny. This can easily be avoided by using a makeup primer pre-application and finishing your look off with a matte powder.


Elate Cosmetics

We’ve just recently starting carrying this made in Manitoba brand, and we’re seriously in love! Aside from the two foundations which I’ll be talking about below, we stock their lipsticks (which are so amazing I already have 4 colors, oops), lip gloss, matte finishing powder, glow powder, mineral bronzer, cream concealer, and crème blush! Apart from the beautiful bamboo/recyclable packaging, Elate Cosmetics works to actively disrupt the shame mongering language commonly used by the western beauty industry. Check out the “about us” section here. It gives me warm happy cozy butterflies every time I read it.

Now for the foundations!

Fresh Tint Foundation

This product is similar to the tinted moisturizer offered by Pure Anada, but it offers a slightly heavier coverage. This is a great option for those still wanting the ultra easy one step application of a tinted moisturizer but also wanting something with a little heavier coverage. This product has an impressively light feel to it, makes your skin feel as smooth as your babe’s butt, and smells SO GOOD!!!

Full Tint Foundation

This product feels very similar to the fresh tint foundation (super smoothing, smells amazing) but offers a full coverage. It comes in a cute little pod too which makes application with your fingers easy peasy. Considering the coverage of this foundation, it wears super lightly. Cream foundations are an excellent choice for those with oily skin types as they typically offer more of a matte, oil absorbing finish. I’m usually not a fan of anything other than mineral based foundations, but ohhhh this product has got me feeling confused. If you have a craving for a user friendly full coverage foundation that also doesn’t feel like you have six layers of  goop on your face and won’t increase oiliness or leave you shiny towards the end of your day… I would absolutely recommend this product.

As always, we’re very happy to help you here in the shop. We will do our best to find your perfect match and talk you through the differences between each foundation! The lighting in our current location makes it tough to see how the foundations are working with your skin. So ask us for a sample! Although all of the foundations we carry are formulated with natural ingredients, irritations can still occur. Take a sample home, see how you feel about the shade and spend some time to see how the products reacts with your skin!

Written by

Dallas Gillingham

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